Since it launched in 2005, YouTube has become the de facto launchpad for the next generation of internet celebrities.
It's no secret that YouTube's biggest stars are using sponsored videos and advertising to make a living on the platform in addition to making a name for themselves.
Over the past few years, some of them have even snagged big-time shows from services like Netflix or YouTube Red, the company's subscription tier.
But who on YouTube is getting paid the most?
Forbes recently published its look at which YouTube stars made the most money in 2017. The publication based its rankings on raw estimates of pretax earnings.
Here they are:
Nathan McAlone and Maya Kosoff contributed to an earlier version of this post.
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No. 10: Lilly Singh — $10.5 million
Income: $10.5 million
Lilly Singh produces comedy sketches, music videos, and other media on her one-woman YouTube channel,"Superwoman," where she has a rabid fan base of over 12.7 million followers. Singh has also released a feature film, called "Trip to Island Unicorn," for YouTube Red, the company's premium service.
No. 8 (tie): Ryan ToysReview — $11 million
Income: $11 million
Likely the envy of elementary school kids worldwide, the 6-year-old Ryan of YouTube's Ryan ToysReview makes millions for his family by opening and reviewing new toys. The family-run channel has over 10 million followers.
No. 8 (tie): Smosh — $11 million
Income: $11 million
Smosh, started by comedy duo Ian Hecox and Anthony Padilla, was one of the first YouTube sensations, becoming well known for the duo's slapstick comedy videos that parodied video games and pop culture.
Anthony Padilla left the Smosh channel in June 2017 to create his own solo YouTube account, which now has over 2 million followers.
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